Digital Media – An introduction

Lecture Notes :


learning outcomes for module
1 – use blog to analyse readings and videos presented on noodle
2 – present research and idea development . Show individual research- go above and beyond the minimum.
3 – 3 sets of photographs alongside module – narrative of creative stuff – interface also is an narrative that tells a story.
4 – make portfolio site and static html pages ( only 1 static page is the requirement) – try to go above and beyond the brief.
5- good blog presence- responses to module on blog every week. Also means attendance. will be marked down for non attendance.
Consider the way in which traditional media has evolved through time. Each new age has new media. At one time books would have been a new media but now it is webpages , smartphones etc. How do  I understand the forms of new media.
How media of each age reflects a political/cultural point about the age in which it appears.
Oliver Grau – Illusion spaces
Look at the relationship between humans and technology advances within media.  Eg. Google Glass – the effect it has with how people interact with the world around them.
How does this interfere with the relationship between humans. with people becoming more and more immersed with the tech
How have interactions with media become more immersive.
Think and blog about panoramas of the past – people used them as an entertainment in the past, for people to immerse themselves in an unreal place. This has been replaced with video games etc.  Think about modern examples of Trompe l’oiel ( tricks of the eye ) e.g.. processes that are used and the software that is used etc. Look work of Sam Taylor Wood as an example.
What is the internet and how does it work?

 Andrew Blum – Documents the internet photographically. Talks about how our interaction with the physical world has changed with the advent of the internet. Inspired by a squirrel chewing through his internet cables he wondered if the cables could be traced to a source. There is a real tangible world of the internet. e.g. 60 Hudson Street New York. Cables under the ocean connect continents. A physical aspect to the internet. Without it we would not be a Global Village. 5000 miles of cable across the atlantic.
Argues that we should know where the internet comes from as we occupy the the connected world.
Find-ability  – Important to be in the top 10 google hits in order to get hits. Search engine optimisation.
Usability      – Should not be more than 3 clicks away from a user being able to obtain the information they are looking for.  Should be an easily navigated menu on each page so that users should not have press back.
Accessibility –  How your website can be accessed by people with special needs such as poor vision, dyslexia etc.



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